Store Brands for HD/Retail.
Empowering Store Brands to Retain Today’s Digital Consumer
Hard Discount Retailers (HD/Retail) have fought hard to bring younger, tech-savvy consumers into their stores and build loyalty. These digital-native shoppers prioritize value, sustainability, transparency, and trust but often drift toward branded diaper duopoly at competitors' points of sale just when they start their own households.
GreenCore empowers HD/Retailers to not only keep these hard won shoppers but also build loyalty with their new hygiene Store Brands through sustainable, high-performance, lower cost products that are powered by
econoLiite Core™ and backed by the
TreeFree PASSPORT™ certification.
THE MOVE TO CATEGORY LEADER
GreenCore empowers Hard Discount Retailers to retain today's digital consumers with sustainable, high-performance Store Brands powered by econoLiite Core™ premium performance, and backed by TreeFree PASSPORT™ digital transparency.
Retain Digital Consumers with Sustainable Store Brands
GreenCore helps HD/Retailers build loyalty with younger, value-driven shoppers by offering tree-free products that rival premium competitors.
Premium Grade Verified by European Lab Testing
econoLiite Core™ technology delivers superior absorption and comfort, matching branded diaper quality while reducing environmental impact with TreeFree PASSPORT™ certification.
Enhance Brand Loyalty Through Digital Transparency
The TreeFree PASSPORT™ label and digital integration provides verified sustainability claims, ensuring trust among tech-savvy, eco-conscious shoppers.
Drive Growth as Sustainability Leaders
Certified Store Brands meet regulatory standards like EUDR, positioning HD/Retailers as eco-leaders while retaining long-term customer loyalty.
Store Brands that Gain & Retain Today's Younger Digital Consumers
Growing sales and market share as young customers grow into a household spend
Tree-Free Innovation Meets Premium Performance
GreenCore’s econoLiite Core™ technology revolutionizes Store Brands with tree-free hygiene products that perform like premium baby diapers, as verified by European third-party lab testing services. From ultra-thin pant Baby Diapers to premium FemCare and Inco lines, these products combine superior absorption, comfort, and leak protection with measurable environmental benefits.
The TreeFree PASSPORT™ packaging label and digital double check gives tech-savvy shoppers the transparency and credibility they demand, putting Store Brands on par with premium competitors while aligning with modern values.
Retaining and Growing the Next Generation of Shoppers
GreenCore helps HD/Retailers retain households as they grow, offering sustainable, cost-effective alternatives that meet the evolving needs of young families.
By delivering trusted Store Brand options that rival premium competitors in performance and higher on tree-free sustainability, HD/Retailers can keep digital-native shoppers loyal, even as their needs and purchasing power increase.
Store Brands as Leaders in Hygiene Sustainability
GreenCore’s solutions enable HD/Retailers to leverage their Store Brands to compete effectively with branded diaper duopolies, retain digital consumers, and grow market share.
By combining eco-innovation, premium performance, and digital transparency, HD/Retailers can secure their position as leaders in sustainability while ensuring profitability and trust for years to come.
Together, GreenCore and HD/Retailers are revolutionizing the hygiene aisle for the modern, digital consumer.
Request a Sample
Sample packs of products with our econoLiite Core™ technology are available to select retailers in the EU, UK, United States, Canada and Mexico. Please contact us for next steps.