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GreenCore’s TreeFree Diaper™ Innovation Leads to FemCare UltraThin Launch in Europe

TORONTO, CANADA & FRANKFURT, GERMANY  -   May 12, 2025 - GreenCore Solutions Corp. (“GreenCore”), a global leader in tree-free hygiene innovation, today announced the official launch of FemCare UltraThin, the company’s first tree-free feminine care line, available with universal packaging to private label retailers across Europe. More

The Global Leader in Private Label TreeFree Hygiene

At GreenCore, we’ve redefined what sustainability means in hygiene. We pioneered the TreeFree Diaper™ and a full range of tree-free, ultra-thin hygiene products designed specifically for Retailers looking to elevate their store brand/private label programs beyond the competition. Through our Retail Private Label Program (RPLP), we offer fast onboarding, universal packaging, and third-party verified performance. For qualified manufacturers, the OEM 'Partner Alliance for Traceable Hygiene'  (PATH+) program provides accelerated integration into a retail-driven, EUDR-compliant supply chain built for scale. For TreeFree Diaper™ click here.

#1. Our European Market Focus

Engineered for Every Life Stage – Without a Single Tree.
GreenCore’s tree-free hygiene solutions are designed to serve every life stage—from baby care to feminine care to adult incontinence—without relying on a single tree. Our ultra-thin absorbent technology delivers premium comfort, high absorption, and verified eco performance across private label applications, enabling retailers to launch next-generation products with measurable environmental savings.


With TreeFree Diaper™, retailers gain a shelf-ready baby care solution that’s lightweight, SGS-tested, and engineered for speed-to-shelf and sustainability. Built for the modern eco aisle, it’s the smart private label diaper for retailers ready to lead with innovation, transparency, and zero-tree impact.

#2. Shelf Ready Universal Packaging

Shelf-Ready Innovation – Built to Perform & Sell

TreeFree Diaper™ is a retail-ready product that delivers high sales velocity, simplified inventory, and verified sustainability in every pack. From optimized pack sizing to QR-enabled packaging, TreeFree Diaper™ turns the baby aisle into a modern, eco-driven shopping experience.


Each diaper is backed by SGS Switzerland lab certification and connected to a digital QR code system that lets parents instantly access verified carbon, water, and Eco Scores. This transparency builds trust, drives repeat purchases, and reinforces your Store Brand’s sustainability leadership.


With fast-track stocking and universal private label packaging, retailers can streamline logistics, reduce SKU count, and offer a single, all-in-one solution for both daytime and overnight use.

#3. Meet Consumers Where They Are – Connected, Eco Conscious & Sharing

Today’s shoppers—especially those under 30 years-old expect more than just performance. They demand transparency, sustainability, and digital connection from the products they choose.


TreeFree Diaper™ delivers on all fronts. With on-pack QR codes, consumers can instantly access verified Eco Score sustainability data, lab certifications, and sourcing insights- right from the shelf. This real-time engagement empowers parents to make informed choices and encourages them to share their values and product discoveries across social media.


By offering a product that’s eco-certified, digitally interactive, and authentically transparent, retailers build deeper trust, stronger Store Brand/private label loyalty, and social proof that extends far beyond the aisle.


TreeFree Diaper™ meets modern parents where they are -smart phones out, on-the-go, and on a mission to shop smarter for their families and the planet.

Our Value Proposition

New Eco Store Brands

Millennials are redefining how products are made and sold transparently.

Smart Phone Engagement

Real-time information on product composition and eco attributes.

Rapid Stocking & Restocking

Quick deployment across retail omnichannel requirements.

Statement from the CEO

- Matthew Keddy, CEO, Green Core Solutions Corp.


Think Different, Act Boldly, and Sensibly
“Our vision is clear: We meet the demand for tree-free eco Store Brand hygiene products that are sustainable and scalable.”
 

  • Vision: Innovation solves today’s challenges, enabling the immediate transition to tree-free sustainable hygiene solutions.
  • Mission: Deliver eco-friendly products that reduce deforestation, freshwater usage, energy consumption, and CO2 emissions.


We think differently about the rise of Store Brands/private label in the marketplace, and we act boldly with sensible solutions for our Retail partners. Contact our European, North American or Central American sales brokers below for more information.

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Request a Sample

Sample packs of products with our TreeFree Diaper™ are available to select retailers in the EU, UK, United States, Canada and Mexico. Please contact us for next steps.

SAMPLE PACKS