We are the TreeFree Diaper™ Company.
Tree-Free Store Brand Hygiene Solutions for Hard Discount Retailers
At GreenCore we have pioneered tree-free hygiene products tailored for Hard Discount Retailers aiming to enhance their Store Brand offerings above the rest. Powered by our advanced ultra-thin econoLiite Core™ technology,
GreenCore delivers high-performance, eco-conscious products that rival traditional tree-fiber premium brands in quality with recognized third-party lab tested verifications, while dramatically reducing costs, environmental impact, and certifying it with a new TreeFree PASSPORT™ label for for HD/Retail Store Brand packaging.
INNOVATION
Revolutionizing the Hygiene Aisle
1. Tree-Free econoLiite Core™
The econoLiite Core™ is a transformative innovation in hygiene technology. Engineered to be ultra-thin yet exceptionally effective, it provides unmatched absorption, efficiency, and eco-friendliness.
Designed for pant
Baby Diapers, feminine care (FemCare UltraThin), and adult incontinence care (Inco UltraThin), this advanced synthetic core eliminates reliance on tree-based materials, ensuring unparalleled comfort and sustainability in every GreenCore product.
2. TreeFree PASSPORT™ Certification
The TreeFree PASSPORT™ certification mark guarantees compliance with strict environmental standards. Products bearing this certification demonstrate substantial reductions in deforestation, freshwater usage, energy consumption, and CO2 emissions, offering transparency and verifiable trust to environmentally conscious retailers and their consumers.
3. A Unified Core Technology for the Hygiene Aisle
GreenCore simplifies the Store Brand hygiene portfolio for hard discount retailers by using the same advanced econoLiite Core™ across all three product categories:
- Baby Care:
Ultra-thin, tree-free pant diapers offering superior comfort, leak protection, and absorption.
- Feminine Care (FemCare UltraThin):
Flexible, skin-safe, and ultra-thin while prioritizing absorption and eco-friendly materials.
- Adult Incontinence Care (Inco UltraThin): Discreet, reliable, ultra-thin products balancing performance and sustainability.
econoLiite Core™ Delivers to HD/Retail
Growing sales and changing with consumers into new households
New Mom Ecosystem
Grow with consumer transition into households
Rapidly Scale
& Restock
Rapid deployment and replenishment across network
Regional & National
Execution excellence in multiple market simultaneously
Drive Growth Categories
Lead the tree-free hygiene category growth curve
Statement from the CEO
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Matthew Keddy, CEO, Green Core Solutions Corp.
Think Different, Act Boldly, and Sensibly
“Our vision is clear: We meet the demand for tree-free Store Brand hygiene products that are affordable, scalable, and sustainable. With our ultra-thin, tree-free hygiene solutions and
TreeFree PASSPORT™ Certification, GreenCore delivers value to informed consumers, and growth to the hard discount retailers serving them.”
- Vision: Innovation solves today’s challenges, enabling the immediate transition to tree-free sustainable hygiene solutions.
- Mission: Deliver cost-effective, eco-friendly products that reduce deforestation, freshwater usage, energy consumption, and CO2 emissions.
- Belief: Hard discount retailers and their consumers drive the sustainability standards and are shaping the future of hygiene.
- Image: Trees make our air cleaner and free of pollution. Preserving pristine clouds and our environment is the goal for our products and aspiration for our industry.
We think differently about the rise of Store Brands in the marketplace, and we act boldly with sensible solutions for our HD/Retail partners. Contact our European, North American or Central American sales brokers below for more information.
TREEFREE PASSPORT™
- The tree-free hygiene products Certification standard. With European Certification for sustainable and responsible products via industry collaboration (Baby Diapers, FemCare & Inco) for the hygiene aisle that protect vital freshwater resources.
Request a Sample
Sample packs of products with our econoLiite Core™ technology are available to select retailers in the EU, UK, United States, Canada and Mexico. Please contact us for next steps.