We are the TreeFree Diaper™ Company.
Pioneering Tree-Free Hygiene for Retail Store Brands
At GreenCore we have pioneered tree-free hygiene products tailored for Retailers aiming to elevate their eco Store Brand/private label products above the rest. Powered by our advanced ultra-thin econoLiite Core™ technology, GreenCore delivers high-performance, eco-conscious baby diapers, feminine care and adult incontinence products with recognized third-party SGS lab tested verifications. For TreeFree Diaper™ click here.
#1. Our Core Technology
Engineered for Every Life Stage – Without a Single Tree.
Our advanced econoLiite Core™ is designed for use in
baby diapers,
FemCare UltraThin, and
Inco UltraThin
adult incontinence care—delivering premium comfort and high absorption while completely eliminating the need for tree-based materials. This breakthrough core technology powers eco-conscious Store Brand/private label products with verified performance and measurable environmental savings.
With TreeFree Diaper™, retailers gain access to a next-generation baby diaper solution that’s ultra-thin, high-performing, and sustainably smart. The econoLiite Core™ provides exceptional absorption, reduced weight, and certified eco-impact, making it the ideal choice for forward-thinking retail partners ready to lead the hygiene aisle with innovation.
#2. Shelf Ready Universal Packaging
Shelf-Ready Innovation – Built to Perform & Sell
TreeFree Diaper™ is a retail-ready product that delivers high sales velocity, simplified inventory, and verified sustainability in every pack. From optimized pack sizing to QR-enabled packaging, TreeFree Diaper™ turns the baby aisle into a modern, eco-driven shopping experience.
Each diaper is backed by SGS Switzerland lab certification and connected to a digital QR code system that lets parents instantly access verified carbon, water, and Eco Scores. This transparency builds trust, drives repeat purchases, and reinforces your Store Brand’s sustainability leadership.
With fast-track stocking and universal private label packaging, retailers can streamline logistics, reduce SKU count, and offer a single, all-in-one solution for both daytime and overnight use.
#3. Meet Consumers Where They Are – Connected, Eco Conscious & Sharing
Today’s shoppers—especially those under 30 years-old expect more than just performance. They demand transparency, sustainability, and digital connection from the products they choose.
TreeFree Diaper™ delivers on all fronts. With on-pack QR codes, consumers can instantly access verified Eco Score sustainability data, lab certifications, and sourcing insights- right from the shelf. This real-time engagement empowers parents to make informed choices and encourages them to share their values and product discoveries across social media.
By offering a product that’s eco-certified, digitally interactive, and authentically transparent, retailers build deeper trust, stronger Store Brand/private label loyalty, and social proof that extends far beyond the aisle.
TreeFree Diaper™ meets modern parents where they are -smart phones out, on-the-go, and on a mission to shop smarter for their families and the planet.
Our Value Proposition
New Eco Store Brands
Millennials are redefining how products are made and sold transparently.
Smart Phone Engagement
Real-time information on product composition and eco attributes.
Rapid Stocking & Restocking
Quick deployment across retail omnichannel requirements.
Statement from the CEO
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Matthew Keddy, CEO, Green Core Solutions Corp.
Think Different, Act Boldly, and Sensibly
“Our vision is clear: We meet the demand for tree-free eco Store Brand hygiene products that are sustainable and scalable.”
- Vision: Innovation solves today’s challenges, enabling the immediate transition to tree-free sustainable hygiene solutions.
- Mission: Deliver eco-friendly products that reduce deforestation, freshwater usage, energy consumption, and CO2 emissions.
We think differently about the rise of Store Brands/private label in the marketplace, and we act boldly with sensible solutions for our Retail partners. Contact our European, North American or Central American sales brokers below for more information.
Request a Sample
Sample packs of products with our econoLiite Core™ technology are available to select retailers in the EU, UK, United States, Canada and Mexico. Please contact us for next steps.